The importance of networking for your business

This blog will cover the importance of networking for your business. The benefits, why networking is the key to success and how to be an effective networker.

by

Matthew Larcome

Monday, February 21, 2022

We understand networking isn’t at the top of everyone’s to do list. We appreciate that when you’re busy, networking can quite often be the first thing that is dropped. It’s time consuming and it’s not certain you’ll make any successful connections from every networking session you go to.

However, there is no contest for the potential and the power a strong and growing business network can have over your career. The connections you can make through networking not only have the prospective of turning into relationships that aid your business to grow but also, it will provide you with a competitive advantage at every level of your career.

What is networking?

Networking is more than just sharing information with others. Networking starts with building relationships. It’s not going in straight with what you do, selling your services or products. Building relationships is key but then cultivating long-term, mutually beneficial relationships with those you encounter is just as essential. You never know who you start talking to may have a positive impact on your life and business.

Why networking is key to your success

It has been researched and reported that individuals who put time and effort in networking are the most successful. Expanding your network can lead to new business prospects, job success and personal development. Networking allows you to get new insights that you might not have considered otherwise by exchanging information, advice and support on issues, experiences and aspirations.

How to be an effective networker

The first thing to do and realise is be yourself, don’t try and be someone you’re not. Think of the relationships you’re building rather than the business side. At the end of the day, you’re only going to want to work with someone who understands you and therefore your business, are we right?

Find out what networking style suits you. If you’re an extrovert, large networking events may be for you. Speed networking, networking breakfasts, there’s lots out there. On the other hand, if you’re an introvert, meeting someone you’ve connected with on LinkedIn and meeting them for a coffee instead may be a better option. It’s important to remember there’s no right or wrong, both are just as effective.

Once you’ve made these connections and relationships whether this be at a specialised networking event, business expo etc, make sure you follow up with the connections. Don’t disappear of the face of the earth, keep in touch. The time you spend talking to new people will not benefit your career development unless you continue.

Time to put your skills into practise. Visit a leading business expo near you. Make new relationships, grow your network, generate new opportunities with local businesses. Our events are free to attend with workshops and seminars to go to, keynote speakers to listen to and speed networking to take part in. Simply head to our website and register for your free ticket now.

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