How To Use LinkedIn to Your Advantage before Exhibiting

In this blog, we cover some tips and give you advice on how to use LinkedIn to your advantage before exhibiting.

by

Matthew Larcome

Monday, May 9, 2022

So, you’ve booked to exhibit at an expo and now you’re sat there thinking “now what?”.

In this blog, we will cover how to use LinkedIn to your advantage before exhibiting, how to increase traffic and footfall to your stand and even gain leads post-event.


Firstly, announce you are exhibiting/attending. Use LinkedIn to shout about it. Include your stand number so people know where they can find you, the date, venue and timings.

Secondly, look to see if the event has an event hashtag you can use in your marketing material. Use this in all the posts you send out about the event and follow the hashtag so when other businesses use it, it will show in your main newsfeed. This is a great way to spread awareness to both your followers but also further afield.

Start building relationships

Now begin to build relationships using LinkedIn. Start with looking to see who else has used the event hashtag and touch base with them and let them know you’re also exhibiting. This can be done by just adding a note when asking them to connect or even sending them an InMail message (note, this is only available to premium LinkedIn members).

Some events will have an event group or page that they are using to promote the event. This is also a place to see who else may be attending or exhibiting and you can make contact that way.

Ensure you also check the event’s website. Most, if not all events have the exhibitors booked listed on their website. Use this to your advantage, look on there and start connecting.

Whilst building these relationships, try and get a time booked in that you can meet your new connections at the event so you can meet and discuss business in person.

At our B2B Expos, we always try and ensure that there is seating area for you to sit, meet, network, connect and build relationships. We want you to use this space to benefit you and your business – that’s what we love doing that why we do what we do.

To see our upcoming events, follow this link - https://www.b2bexpos.co.uk/upcoming-events

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