No matter what industry you are in, if you are going to be in a position where people are going to be asking what you and your business does, an elevator pitch is a must.
But what is an elevator pitch?
It is simply a short description of your company or product/services that you relay to anyone at any time and they’d understand what you do. It is meant to be short a snappy, anywhere between 30-60 seconds is great.
Where would you typically need an elevator pitch?
You would use this pitch when networking at events whether this be in person or online, at meetings or online or just whenever anyone asks you about your business in general.
How to create your elevator pitch
1. Identify and pick out your goal.
What do you want to get out of using your elevator pitch? Is it for lead generation? Do you just want make new connections when networking? Do you have a new product you want to show off and get the concept across to people?
2. Explain what you do in simple terms.
Describe what your business does but keep it in the simplest terms so no matter who you’re speaking to, they will get the idea. Keep out the industry specific lingo if you don’t think anyone will know what the words mean.
3. Include your USP and communicate it.
What is your USP? What makes you different? Make sure this is included as that what makes your business stand out from the rest and you want people to know this information.
4. Once you’ve put it all together, chop it down if needed so it is in between the 30-60 seconds and then practise, practise, practise. You want to be able to relay this information as fast as clearly as possible. The more you practise, the less likely you are to stumble over your words when you need it.
Remember to speak clearly and pronounce all your words so the listener can pick up clearly what you do.
If you are interested in connecting and networking, check out our B2B Expos set across the UK. Our next expo is being held in West Sussex on the 28th April 2022. Register for your free ticket on b2bexpos.co.uk/tickets