Speaking is the most powerful sales and marketing tool around, and we use it everywhere in business today, whether that’s 121 conversations, pitches, podcast guest spots, webinars or networking talks or keynotes… but it only works if it’s done right. The trouble is that so many people make some fundamental mistakes that sabotage their success, and that’s what this seminar will help you avoid, so that you can get more leads and sales when you speak.

This seminar will be covering:
• The 2 biggest reasons people don’t sell when they speak (aka "The Logic Traps”)
• How to use your stories to make more sales.
• The four questions your talk needs to answer so that your audience says ‘yes’ to your product, service or idea.

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Sarah Archer is on a mission to show business owners, coaches and aspiring change makers how to develop the story assets they need to become authentic thought leaders. This is so that they can have more impact, income and freedom doing what lights them up – without feeling overwhelmed or losing their personality!

Sarah is a speaking and marketing coach, writer, comedian, performer, ex-HR Director, and host of The Speaking Club Podcast, (which is in the top 2% of podcasts and in over 180 countries). This mix means she is uniquely qualified to teach you how to create content that makes your audience stop, engage and fall in love with your message.

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