Joanne Emmerson

How the Brain Works in Relation to Decision Making

April 2022
10:20am - 10:40am
Seminar Room

Seminar Overview

The world is on fire and our brains are struggling. Learn how the brain works, what’s happening right now, and how to overcome it using Neuroscience.

You may have heard the term Neuromarketing being thrown into conversation (or maybe not), but this fascinating, relatively new discipline is rapidly changing the way we interact with consumers (whether they sit on the B2C or B2B side of the fence). Joanne Emmerson, MD of Bark Like A Big Dog is an expert on the application of neuroscience into everyday marketing, and she will deliver a thought provoking overview on Neuromarketing and how the brain really works.

She will address some issues facing businesses right now – when the world is on fire you need to build strong bonds with your customers. Neuroscience explains what is happening in our brains and how to leverage that to connect with your customers and prospects.

Speaker Bio

Joanne is a multi-award-winning marketer with over 30 years marketing and design experience; 25 years of that as an agency owner and consultant.

Joanne is a Fellow of the Chartered Institute of Marketing and specialises in Neuromarketing (the behavioural adaptation of marketing & design). She is known for her creativity and incredibly high performing direct marketing campaigns (and being hilariously blunt and straightforward).

She also lectures at post graduate level in Marketing Communication and Neuromarketing at Universities in Europe and the USA.

When & Where


Joanne Emmerson

for speed networking

at the


Business Expo taking place on



April 2022


The Apollo Hotel


10:20am - 10:40am

in the seminar room. The expo is completely free to attend and you can simply turn up for this session.

Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.

Keynote Speaker

Speed Networking

Joanne Emmerson

Joanne Emmerson

Speaker Agenda

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