You may have heard the term Neuromarketing being thrown into conversation (or maybe not), but this fascinating, relatively new discipline is rapidly changing the way we interact with consumers (whether they sit on the B2C or B2B side of the fence). Joanne Emmerson, MD of JDE Marketing is an expert on the application of neuroscience into everyday marketing, and she will deliver a thought provoking overview on Neuromarketing and how the brain really works. Neuromarketing may have only recently become mainstream, but Joanne has been applying behavioural research findings to marketing for over 30 years and the results are amazing. Her last direct marketing campaign converted at 47% and generated £283K from a £6.5K spend … for a legal firm! Find out how the brain really works and why making simple changes to your marketing can reap huge rewards. She will cover: How the brain works in relation to decision making. What does the subconscious brain love (and what it hates)? Tips on how to use neuroscience into your day-to-day marketing to drive response rates.
This workshop is for you if you are a business professional who wants to speak with confidence, deliver powerful and memorable presentations and be remembered for being authentic. You know public speaking is much more than just standing up and speaking. It’s about getting in touch with who you are and what you stand for. It shows that you do dare to stand up and voice your opinions and ideas. It’s about playing a bigger game and doing something for yourself that will have an impact on you, your goals, your business. It’s about being able to speak from the heart and share with your audience your personality, your expertise and how can help them. When you present your ideas with clarity and confidence, it helps accelerate you position as an expert which makes your brand standout and reach your ideal audience. Dawn works with business professionals and individuals who recognize that, in order to achieve their goals, they need to use their voice to inspire and influence. If you’ve had enough of sitting on the sidelines and know how important it is to grow you confidence, your speaking skills and your reach, then make sure you attend this workshop!
Philip Knight, Credit & Risk Director at the Basingstoke based alternative business funder Asset Advantage gives some hints and tips on how to present a borrowing proposal to a funder and sneak peek behind the underwriting curtain. Things you must include and things you shouldn’t (spoiler – the latter is a short list consisting of nothing). Why funders aren’t quite as clever as you might think over some things and why they are incredibly smart over other things. How to manage intermediaries, brokers and what happens to your proposal once it’s left your desk. With more than two decades of underwriting SME lending Philip promises to give a unique and personal opinion of the business of business lending.
Are you one of those people who has a LinkedIn profile but has never really understood how best to use it? so you are in fact just on the platform, and therefore LinkedON This presentation will show you how to start being LinkedIN by using the platform to: Build relationships Generate targeted leads Create revenue opportunity The attendee will take away the knowledge of how to get a highly engaging “Top Section” to their profile. They will also learn how to use their Company page to attract people. The final part will show the attendees the Activity requirements and how that drives people to your profile This seminar is provided by Tony K Silver a LinkedIn ranked top 5 Profiler in the world
2019 Rising Star Award Winner Kieren O’Connor will be presenting his strategies on “How to Increase Sales Without Spending a Penny on Marketing”. Kieren, the CEO of Growth Stream, is a dynamic, disruptive and results-driven Commercial and Sales Director. He’s expanded into global markets and created industry-leading sales teams. Kieren leads teams and delivers company objectives consistently and at a relentless pace, through prioritising and driving critical and focused sales efforts. If you want to know how to genuinely increase your sales figures by a master of his craft, head over to get the opportunity to watch Kieren O’Connor’s Seminar.
Fruitful MarketingⓇ founder James Wright will be revealing the psychology behind our decision making, revealing secret tactics that companies use to persuade us to purchase from them or to purchase certain products within their range. Once we become aware of our predetermined psychology and how we are influenced on a daily basis, we can win back the power and control our own decision making again! Within our own businesses, we can use these proven, subtle tactics in our own marketing to influence the buying decisions of our leads and customers, resulting in increased sales, selling more of the products or services we want and creating loyal brand advocates that will increase our referral leads. James is a CIM Certified Marketing professional who after a highly successful 10-year marketing career founded Fruitful MarketingⓇ in 2015. With a focus of remaining at the forefront of the ever-evolving Digital Marketing arena and creating ROI for clients, his company was awarded one of the Top 3 Marketing Agencies in Basingstoke in 2019, aided by 24 x 5-star reviews on Google. James is a respected keynote speaker in Digital Marketing and is hugely passionate about sharing his knowledge and successful techniques with others.
claireLOGIC’s Andre Vaux, discusses the cyber security trends that your organisation should prepare for in 2020 and beyond. Learn about the latest financial, operational and reputational risks that face businesses in today’s increasingly hostile digital landscape. As we discuss the Dark Web, the use of AI, Ransomware and how criminals are targeting your business right now… As an attendee you will take away practical advice which can be implemented back at your own organisation – from strengthening your Human Firewall, right through to utilising a multi-layered approach. Join award-winning claireLOGIC, as they guide you through the risks and help you to find your cyber safe place.
Don’t miss your chance to get into speed networking, hosted by the Network My Club team! Available for up to 40 visitors, this is your exclusive opportunity to get in front of lots of business owners and network for new connections. Spaces are limited, so arrive early to avoid disappointment.