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The benefits of attending a business expo

July 2018
Matthew Larcome

Business expos, like the upcoming Portsmouth Business Expo in July, are great places to network and forge good business relationships.  In a world of social media and online marketing, you cannot beat the importance and the winning formula of face-to-face contact with customers and suppliers.

If you’ve never attended a local business expo before, here are just a few of the reasons why you can’t afford to miss out…

The busy exhibition hall
All good local business expos will have a number of exhibitors representing a variety of business sectors and industries.  Exploring the exhibition hall gives you the opportunity to meet with potential new suppliers.  These businesses care about you and all their customers, which is why they’ve taken the opportunity to exhibit so that you can experience their service and meet with their staff, before you have to part with your cash!  Meet with as many exhibitors as possible and network with them to see how you can work together. Remember not to sell your services to people on the stands, as this is not good practice.  If you’d like to sell or promote your own businesses use the networking wall…

Networking Wall
Also known as a “Connections Wall”, a Networking Wall is a great place for exhibitors and visitors to promote services to all the other businesses that have attended the event. When you arrive at the expo, make sure you go to the networking wall to list your services for free.  We’ll provide you with everything you need, just bring your flyers or business cards.

Special offers
If you like getting your hands on a bargain, be sure to visit your next local business expo.  Many exhibitors run competitions and special offers that are only available at the event and to people that attend.  Some exhibitors have even offered significant discounts on their services or offered freebies to visitors, so it’s worth attending just to see what’s available!

Business seminars and workshops
One of the biggest attractions at our business expos are the free seminars and workshops we organise.  We invite a number of keynote speakers, who typically speak across the UK, to share their knowledge and expertise with you so that you can walk away and implement ideas into your own business.  Speakers for the upcoming Portsmouth Business Expo include Steve Clarke, Victoria Vickery, Paul Tansey and Amanda Johnson.  All our business seminars are engaging and educational, so you’re guaranteed to learn something new.

Speed Networking
If you’re looking to network to meet new connections, you simply cannot afford to miss the speed networking sessions.  These fast-paced networking sessions allow you to have two-minute meetings with up to 20 people.  It’s fast and it’s fun! Make sure you arrive early to secure your seat and remember to bring with you plenty of business cards.

Networking Café
Never underestimate the powerful networking opportunities that can be found at the networking café.  You never know who you’ll be stood next to in the queue for a coffee!  Use the networking café to meet up with existing contacts or to connect with people you’ve never met before.

To truly benefit from all that a business expo has to offer you really have to take the time to get away from your desk to attend.  The great thing about our business expos is that there is no agenda.  This means you can turn up when you like and stay for as long as you like.  It really is up to you.  And because our events are so big, we can only organise them once a year, so if you miss this year’s expo, you really do miss out.  Do you really want to take the chance of missing out on this year’s biggest local networking event? 

Sometimes you just have to attend to see what all the fuss is about.  Trust me, you won’t regret it if you do.  To find your local business expos in Hampshire visit  Our next event is the Portsmouth Business Expo taking place at The Pyramids Centre on Thursday 7 July.  To register for free go to: